Improving Driver Safety with the Power of Vision
“We use technology to save lives.” That’s the founding mission behind Netradyne, a long-standing Moove partner. Established over ten years ago, Netradyne was built on the belief that AI can significantly improve road safety for both drivers and the vehicles they operate. The name itself, derived from Greek and Hindi, translates loosely to “the power of vision”, a reference to the camera-driven technology at the core of their platform. In this blog, Durgadutt Nedungadi, Senior Vice President of EMEA and APAC at Netradyne, explains how their vision-based AI solutions are helping companies make fleets safer and smarter.
Vision-Based Safety That Builds Better Drivers
AI camera systems today go far beyond simple video capture. Netradyne’s approach centres on real-time video analysis, using edge AI to detect risky behaviour as it happens and to trigger in-cab alerts. According to Durgadutt, the system doesn’t just process negative events; it also records positive driving behaviours, using both to calculate a driver’s performance score — known as the GreenZone Score. This makes it easy for fleet managers to identify risk-prone drivers, prioritise coaching, and encourage top performers across the team.
Because the Netradyne platform integrates seamlessly with Geotab, customers benefit from one interface and dashboard. All vehicle data from Geotab is paired with AI-processed video from Netradyne, providing fleet managers with real, actionable context. Unsafe driving behaviour is addressed on the spot, using immediate alerts. Positive habits are also recognised, allowing drivers to build their score and gain recognition within their team. Peer rankings and clear benchmarks motivate drivers to improve and compete in a healthy, safety-focused way.
Boosting Safety Across Multiple Dimensions
With more than a decade of experience, Netradyne has proven that camera-based safety systems don’t just reduce accidents — they reshape the entire safety culture of a fleet. The system gives insight into the exact behaviours that lead to incidents. Fleet managers can then track trends and measure progress, adjusting coaching strategies to address high-risk habits head-on.
Importantly, the technology also rewards what goes well. Humans never review most footage — the system processes it. Drivers who leave safe following distances, stop smoothly, or anticipate hazards correctly are recognised. This approach changes how drivers view safety technology — not as surveillance, but as a personal coaching tool. Companies even report that this shift leads to higher driver retention, because employees feel supported rather than scrutinised.
The platform also brings real value in areas like liability and insurance. When collisions or claims arise, having video evidence and detailed behavioural data helps fleet operators manage disputes and protect their business. Reducing incident rates and promoting safe behaviour gives companies more leverage in managing insurance premiums, a cost centre that can otherwise limit growth.
Privacy as a Practical Advantage
Adoption of AI camera technology in Europe still lags behind the US, with privacy legislation being a key reason. But Netradyne sees this as a design opportunity, not a barrier. As Durgadutt explains, GDPR is a broad framework interpreted differently from country to country — and even from company to company. That’s why the system is built to be flexible, allowing users to configure the level of privacy to match their local or internal policies.
By default, pedestrians, licence plates, and drivers’ faces are blurred. Beyond that, customers can choose from several privacy options, deciding who sees what and when. This makes it possible to balance strict compliance with operational needs while still benefiting from real-time AI-powered safety alerts.
In fact, Durgadutt notes a shift in customer behaviour: “We see that many companies are asking for the technology, instead of us having to educate them about it first.” That kind of demand is a sign that the European market is opening up, especially for providers offering both safety performance and privacy protection in one solution.
Discover what vision-based safety could do for your fleet
Want to see how AI camera systems are already improving driver behaviour and cutting accident costs? Our Safety First e-book offers key insights, real-world examples, and practical guidance to help you confidently move forward.
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